Ever since I was a kid, I would look at things around me like a banner of a store or the menu at a restaurantand and wonder how I could tweak them for people to appreciate it more.
A few years later, I left my home in Mumbai, India to persue my passion for design.
After graduating from the Art Institute of Houston in 2003 as a Graphic/Web designer I worked in many different
industries like Fashion, Healthcare, Payment Processing, to finally creating a niche in the Petrochemical Industry.
Over the years I strive to keep my work professional and user friendly. As a Creative Director I continue to design
and manage projects for print media, web, mobile, tablet and more.
I am passionate about every aspect of design be it graphics, fashion or interior design. I love to travel and as a self proclaimed foodie, I like to explore global cuisines.
Associate of Applied Science, Multimedia/Web/Graphic Design• June 2003
At the Art Institute, I got my Associate of Applied Science degree in Multimedia/Web/Graphic Design. It was a great experience for me to network with fellow designers and teachers. I was humbled by a few Merit/Dean awards and Honor lists.
Creative Director + Sr. Graphic Designer • July 2007 - Present
Providing creative direction, team leadership and hands-on design, Manage the creative process for all clients from concept to production, Create and direct designers to create unique brand identities, Conceptualize and design ad campaigns, Design flash presentations, web banners, trade show booths, Design website layouts and manage the development and implementation utilizing responsive or adaptive design and maintain code. Direct and collaborate with 3d artists to develop eye catching and functional animations, Design and recommend unique options for print collateral.
Graphic Designer • February 2004 - July 2007
Designed product catalog, Designed email invites, Designed banners and flyers for events, Designed internal website layouts and collateral, Designed promotional collateral, brochures and postcards, Designed web banners, application layouts and icons, Designed several projects in collaboration with a group of designers.
Multimedia + Graphic Designer + Sales • March 2003 - February 2004
Developed an interactive presentation exported on to a DVD, Designed logos for New brands, Designed postcard invites, Designed the layout of a mass production magazine, Designed a media kit that included a folder, handouts, business cards, Designed order forms, Provided design input for the layout of the company catalog, Assisted in designing and creating sets for photo shoots, Generated sales during trade shows.
I believe, we are all are designed to appreciate beauty, be it people, the mountains or the sky. The same goes with technology, a well-designed site, app, or any product, is going to have a better shot at yeilding results than one that isn�t. Good design is about how things work well and about making something more valuable. So if it's a bad design, our brain thinks WYSIWYG. Over the years I have stayed abreast of the latest trends in design, but to be honest I end up doing what I think will cater to the needs and have the most functionality for that particular client and still be asthestically pleasing.
Concept, storyboard and design for the PetroPages Demo Reel targeted towards Industrial clients. Worked closely with the 3d animator, providing direction and supporting graphics.Demo Reel, Branding, 3d
Created several logo design options to set the brand standards to build the webdesign and a offset stiched tabbed brochure.Branding, Webdesign, Print
Created a square print design with unique spot UV printing to enhance parts of the brochure.Branding, Print
A clean responsive web design that would look great on any devide, including smart phones.Web design
Designed several unque ads to announce golf tournaments in texas, many ads focused on the emotional aspect of family.Ad design
Directed graphic designer to create a logo design. Used logo to create clean business card design. Designed and developed a responsive website, used a plugin to enable users to easily book online appointments.Branding, Business card, Web Design/Development
Design over 50 design options for logo design. Ceated the brand with research on the culture to create illustrations in collaboration with an illustrator. Desigened and worked with development team to build the website. Designed the packaging around the branding effort.Branding, Business card, Web Design/Development, Packaging, Print
Started with the concept and development of the company mascot based on Hydrogen and Carbon to create a unique robot to enhance the company brand and create a unique environment at the tradeshow.Branding, mascot, booth design
Changed the look for the company with a responsive web design with easy to understand icon and info graphics.Web, responsive
Designed an interactive presentation for our company to assist the sales team to pitch an overview of the company in a quick and clean interface.Presentation
Enhanced the pocket folder design.folder, print
Completely rebranded the comany with a new logo and an enhanced website. Created pocket folders and inserts along with a booth design to create brand awareness at the trade show.Branding, Print, Web, Booth
Created a collage design for the booth and used the design concept to enhance a sales presentation and looping video.Booth, Presentation
Enhanced the brand with the existing logo, but created exciting graphics to make the industrial aspect stand out.Webdesign, print, Booth
Designed a unique rectangle design with a dye cut on the from cover of the truck to make fo an interesting piece, printed on a beautiful dull satin paper to enhance the look.Print
Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.Paul Rand
Design is not just the way things look, but the way things work.Steve Jobs
A UI is like a joke. If you have to explain it, it's a bad joke.Anonymous
I would love the opportunity to talk with you.